Sydney | Melbourne | Cairns


Knowledge is power and planning is everything. Our strategic services allow you to successfully target your consumers, creating meaningful connections which deliver successful business outcomes, in a cost effective way. In short, get your message to your customers, not the masses.


Proven performance at media negotiation, buying and placement, is what Paykel Melbourne offers you. We’re part of one of Australia’s largest, independently owned media buying agencies. We’ll get you the best rate and the best placement in print, radio, television, outdoor, digital and more.


Boost your digital reach with us. We’ll get you ranking, your customers clicking and increase your conversion levels, through a fully integrated digital media and advertising service. At Paykel, we understand the digital media landscape, so you don’t have to. We’re for people. We’re against robots.


Paykel Melbourne – Welcome to Clarity

Paykel Melbourne (formerly Ballyhoo Communications) is a full-service media agency, with an absolute commitment to people and performance. Based in Melbourne, Victoria we connect our customers with their customers, across metro, urban and country markets.

We’re committed to delivering superior advertising and media services across the spectrum of marketing channels, from print, to radio, television and cinema, outdoor and online, we do it all.

At Paykel Melbourne we’re not about jargon and industry trends. We are about proven methods which deliver results. We measure our success on your success. Our people are a talented team of marketing, advertising, creative and digital experts. Our team includes industry colleagues at leading media outlets.

Our vision is to simplify the complexity of the media landscape. We offer our family of clients, pragmatic, clear and proven solutions to propel them forward.

We have the experience, expertise and contacts to plan clear pathways to success. Our services are delivered to maximise your budget and include strategic planning, media buying, creative and digital.

First and foremost, our priority is people. You as our customers. Your customers as our target market. Our suppliers and our team. People are the three pillars of Paykel Melbourne and it’s our ability to connect all of them with absolute clarity that delivers results, time and time again.

If you want a full-service Melbourne media agency, that brings the people and processes together to achieve great things, we’re the team for you.

Based in Melbourne with offices in Sydney and Cairns, our services stretch across Australia from the tropical far north to the bayside breezes and internationally.

Some of our clients Come on board